Tim Ma Marketing Blog

Activation Blizzard is one of the biggest video game publishers in the world. Blizzard Entertainment is the subsidiary company of Activation Blizzard. People used to like their games very much, no matter how many times Blizzard Entertainment delayed the publish time of their games, their fans were always support them. As a gamer, I was a big fan of Blizzard's games, but what they did recently were unacceptable to me and other fans. Blizzard Entertainment used to provide high quality video games such as, Diablo III, Hearthstone and Starcraft II etc. Video games are spring up in this decade, and most of the games are low quality and lack of creativity. Blizzard Entertainment were the few video game publishers that still persist the quality of games. "Every Voice Matter" and "Think Globally" are two of Blizzard's main value proposition that were written in front of the Blizzard Entertainment's headquarters. Gamers used to love Blizzard Entertainment, bu...

I like traveling, but booking rooms for living is really annoying. According to CNN Business News that the rise of Airbnb is threatening hotel companies, and most of traditional hotels are going to against Airbnb face to face. However, Marriott decides to corporate with Airbnb. Marriott provide a lot of different style of houses, hotels and even villa to Airbnb which gives more options to Airbnb's users. Marriott wants to provide their costumers a luxurious and high-quality housing experience with well served. Marriott decides to move forward because the consuming behavior is changing. According to CNN Business News, the millennia is the main customers of Airbnb, which means the traditional hotels have less and less young customers. Listening to the hotel marketing is what Marriott does for their brand to overcome the challenge to traditional hotel companies. Having partnership with Airbnb is a solution for Marriott, but is it really helpful to Marriott itself? According to CNN Bus...